How to Get Them, How to Work With Them & How to Think About Them
When you go freelance, you're no longer an employee—you're a business. And businesses have clients, not bosses. In this course, you’ll learn how to attract the right people to hire you, show up with confidence and clarity, and collaborate like a pro. We’ll cover everything from announcing your availability to delivering excellent work, building relationships, and making your presence magnetic to the gigs that are meant for you.
What’s Inside
- Lesson 1: Announcing Yourself / Becoming Visible
- Lesson 2: How To Find Freelance Gigs
- Lesson 3: Make Gigs Come To You
- Lesson 4: How To Crush Your Freelance Gigs
- Lesson 5: How To Work With Different Kinds Of Clientele, Not Just Ad Agencies
- Lesson 6: Optimizing Your Portfolio For Freelance
- BONUS: The Energy & Frequency of Joyful Freelancing
Lesson 1: Announcing Yourself To The Market
One of the cool things about the Advertising industry is that there has always been a thriving freelance market built into the system. With this in place, it’s not uncommon for freelance jobs to come to you, without much hustling on your part. But, before that can happen, you have to let the market know that you exist.
This lesson walks you through how to leverage your existing network to authentically and organically enter the market so that the work can start to find you.
Lesson 2: Finding Freelance Gigs
There’s no single formula for finding freelance work—and that’s a good thing. In this lesson, you’ll learn how to approach your client search like a creative project: with curiosity, resourcefulness, and an eye on what works best for you.
Lesson 3: Make The Work Come To You
The best freelancers don’t chase gigs—they attract them. In this lesson, you'll learn how to build a freelance presence that draws clients toward you. We’ll explore the powerful shift from masculine "pursuit" energy to feminine "magnetic" energy—and how both can work in harmony to grow your career.
Lesson 4: How To Crush Your Freelance Gigs
Delivering great work doesn’t have to mean burning yourself out. This lesson offers a new way of thinking about excellence—one that helps you honor your own energy, uphold your values, and make a powerful impression on your clients so that one-off assignments can become long-lasting relationships.
Lesson 5: Working With Different Kinds Of Clients
Advertising agencies may be your main client base to start, but there are many others: startups, studios, brands, and more. This lesson introduces you to the range of potential clients you may work with, and how to adapt your approach for each one.
Lesson 6: Optimizing Your Portfolio For Freelance
A strong portfolio does more than show off your past work—it positions you for the future you want. In this lesson, you'll learn how to shape and showcase your book to highlight your strengths, speak to the clients you want to work with, and confidently say: "This is what I do,” rather than, “do you like me??”